mhz.visuals
← Selected work 02  ·  Sixteen Plates

SIXTEEN PLATES

A hand lifts a prawn on a stick through the scribbled ring, across a red band

THE IDEA

ClientSixteen Plates
OriginChiang Mai, Thailand
Year2025
KeywordsSixteen Plates / Orange / Fat type / Menu system / Identity
ScopeIdentity / Print / Art direction
IndustryFood & beverage

Sixteen Plates is named after a birthday, so the logo is that number drawn as plates: sixteen circles piled on top of each other until they look like one shape.It stays loose.A tidy stack would have looked like a different restaurant.

The kitchen cooks Burmese, Thai, Chinese and European food, which is a lot for one name to cover.The type had to carry that.The letters are fat, round and a little cocky, and the Burmese lettering is just as round, so both languages can sit on the same bag.On the packaging the name breaks wherever the line runs out.

The color is orange, turned up as far as it goes.Cream gives the food somewhere to sit, and dark brown holds the rest down.It’s loud, and it reads from across a dark street.

Brunch and dinner are two separate menus built the same way.Orange pages, cream pages, the food cut out and placed wherever there’s room, and a different arrangement for each section.

16 Plates logo on cream
Sixteen Plates Brand brief: a Chiang Mai F&B concept focused on food, plating and cross-cultural dining
Ring construction diagram beside a pile of plates
The scribbled ring, drawn by stacking sixteen plates
Three marks: 16 Plates, a round badge and the sixteen plates wordmark
Sticker set above a seafood pasta plate
The pasta plate continued, and a tote bag on a red stool
Takeaway paper bag held by one hand
Refined, curated, cosmopolitan, artful, warm, beside two plated dishes
Cup carrier with two cups, held by a hand coming in from the right, above a plated dish
Social page grid shown on a monitor
Colour palette with four hex values, drawn as cutlery
Three menu pages: Rangoon Fried Rice, Pick Bites, Soup
Menu cards
Open menu spread held in two hands
Burmese-language soup poster on a concrete wall
Apron and chef jacket, in line drawing
Every menu page, brunch and dinner, in one grid
Menu boards on the restaurant wall
Dinner menu lying on a metal chair
Red 16 Plates takeaway box
The kitchen hatch with posters behind the cook
Three views of the dining area
16 Plates sign lit at night
The scribbled ring on red